Zillow Group, Inc. Class A

NASDAQReal-Time Price

$31.88USD

-0.55 (-1.70%)Today

BTI Score

Near Future

Long Term

BTI Fair Market Cap

$17.97B

Revenue-based (growth phase)

Growth Software & Internet

Buy

Zillow Group, Inc. Class A (ZG) Business Model

How does Zillow Group, Inc. Class A (ZG) make money? A breakdown of revenue segments, margins, competitive moat and the unit economics behind the business.

How the company makes money

Zillow operates a digital real estate marketplace that attracts consumers with property search and housing insights, then monetizes the resulting audience through advertising, lead generation, rentals, mortgage services, and related transaction products.

Agent Advertising – Real estate agents and brokerages pay for visibility, qualified leads, and customer connections through Zillow’s Premier Agent and related advertising products.
Rental Marketplace – Property managers and rental advertisers pay to list homes, reach prospective renters, and use tools that support leasing and property marketing.
Mortgage and Transaction Services – Zillow earns revenue from mortgage-related products and services that help consumers finance homes and move through the real estate transaction.
Audience Monetization – A large consumer audience generates additional revenue through display advertising, referrals, software tools, and other marketplace services.

Revenue Model:

Premier Agent advertising and buyer-lead generation
Rental listings, advertising, and property-management solutions
Mortgage origination, referrals, and related financing services
Display advertising, software, and other real estate technology services

Customer / User Types

45%

Home Buyers and Renters

Consumers use Zillow to search listings, compare homes, estimate values, explore neighborhoods, and connect with agents or property managers.

20%

Home Sellers and Property Owners

Owners use Zillow for home valuations, market exposure, rental marketing, and connections with agents or prospective tenants.

25%

Real Estate Agents and Brokerages

Agents and brokerages are important paying customers, purchasing advertising, lead-generation, branding, and productivity solutions.

10%

Property Managers, Lenders, and Other Housing Professionals

Rental operators, mortgage providers, and other housing businesses use Zillow’s marketplace, advertising, referral, and technology services.

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Competitive Advantage

One of the most recognized consumer brands in U.S. digital real estate

Large, high-intent audience researching homes, rentals, financing, and moving decisions

Extensive property data, automated valuation capabilities, and housing-market insights

Strong network effects connecting consumers with agents, landlords, lenders, and other professionals

Broad real estate ecosystem spanning search, rentals, mortgages, advertising, and transaction services

Significant traffic and lead volume that make Zillow an important marketing channel for housing professionals