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Lululemon’s 12.5% Free Cash Flow Yield Looks Cheap — but the Market Is Pricing in a Deeper Sales Slowdown

Why Is Everyone Ignoring Lululemon Stock's High Cash Yield?

Lululemon’s free cash flow remains strong relative to its market value, but falling North American sales and sharply lower margin guidance explain much of the discount. The next quarter will test whether cash generation can stay resilient.

Lululemon’s valuation has compressed to a level that looks unusually cheap on cash flow, but the discount reflects a real debate about how durable that cash generation will be if sales and margins continue to weaken.

The source says Lululemon generated about $2.0 billion of operating cash flow over the last twelve months and roughly $1.4 billion of free cash flow after capital spending. That free cash flow is up from $1.2 billion a year earlier, and the company has remained free-cash-flow positive in every twelve-month period over the past three years.

At the current valuation cited in the source, that translates into a free cash flow yield of about 12.5%, well above the 4.6% median for the S&P 500.

The balance sheet does not appear to be the core problem. Net debt is about $0.8 billion, less than one year of trailing free cash flow.

The pressure is instead on the operating side. North American revenue fell 8% in fiscal Q2 2026, while leggings sales declined about 20%. Management now expects fiscal 2026 revenue of $10.35 billion to $10.5 billion, representing a 5% to 7% decline from fiscal 2025.

Margins are also under pressure. Lululemon’s trailing operating margin was 17.8%, down from 23% two years earlier. For fiscal Q3 2026, management expects revenue to fall 10% to 11% and operating margin to decline to about 6.5%, compared with 17% in the prior-year quarter.

That creates the central investment question: is the 12.5% free cash flow yield a sign of undervaluation, or is the market correctly anticipating that future cash flow will shrink as the North American slowdown works through earnings?

BTI’s view is that the valuation is attractive only if the business stabilizes near management’s current forecasts. The next quarterly report is therefore critical. Revenue and margin performance close to guidance would support the case that the market has already discounted much of the weakness. A deeper miss would make the current cash-flow yield look less compelling because the denominator would be falling for a reason.

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